Miroma Group, the global collective of creative and marketing agencies, has hired creative chief Jonathan Burley as Chief Creative Officer. Burley will report into Group CEO of Miroma Agencies Marc Nohr and be responsible for “supercharging Miroma Group’s creative output”, according to Nohr.

Burley will collaborate with the network’s other creative leaders, including Fold7’s CCO and founder Ryan Newey, as well as helping to define and focus the creative direction of the Group.

“It’s a brilliant opportunity to make some creative noise in an increasingly quiet industry,” said Burley. “To be part of this group of restless creative companies, with such a diverse skillset – from technology to PR, advertising to entertainment, TV formats to experiences to gaming. I’ve always been passionate about combining disparate talent from a properly diverse pool of creative minds, and this is a unique chance to put some of my more provocative ideas into play.”

“With Jon, the Group will now have access to one of the industry’s most inspirational creative leaders,” said Nohr. “When we first met last year, we clicked immediately. We share the same desire to challenge the received wisdoms of our industry and how it works, the same belief in the power of big creativity, and the same unique ability to instantly distract one another with irrelevant anecdotes.”

Burley was chief creative officer of Y&R London before it merged with VML. Under his creative leadership the agency won pitches for Centerparcs, TUI, JD Williams, Carpetright and the government’s flagship Think! account, and picked up awards at D&AD, Cannes and BAFTA. Prior to Y&R, Burley spent six years as creative chief at CHI & Partners (now The & Partnership), twice taking it to most-awarded UK independent creative agency at Cannes with work for Samsung, The Princes Trust, The Sunday Times and Lexus. He began his career at HHCL, creating iconic campaigns for the likes of Pot Noodle, Tango, The AA and Sky before being promoted to Creative Director. In 2007, Burley was appointed Group Executive Creative Director of Leo Burnett London, transforming the strategic and creative product for clients such as McDonald’s, Kellogg’s, the Department for Transport and P&G.

Burley will work closely with Nohr to identify new opportunities for Miroma Group to expand its current offering to clients. He will also work with Miroma Founder Marc Boyan to add creative value to the start-up brands supported by the company’s investment arm, Miroma Ventures.

“We’ve some big, game-changing ideas in play already,” said Nohr. “It’s our ambition to make Miroma one of the most innovative marketing groups out there. Watch this space.”