Fold7 has been appointed as the creative partner for checkmyfile, the UK’s most detailed Credit Report, releasing their latest television campaign ‘Missing Pieces’.

Breaking this week, the 30” execution, directed by Kevin Thomas and voiced by David Baddiel, illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Through engaging and entertaining metaphors, the spot follows a series of scenarios that highlight the difficulty faced in tasks missing a small, but vital piece that would make them complete. The aim is to highlight how even the smallest missing pieces can make a big difference.



Depending on the credit reference agency used, the information seen on a credit report can be different for many reasons, and something small but important – which might make it harder to get credit – can be missed. Unlike other Credit Report providers, checkmyfile is the only service that gives access to data from all the UK Credit Reference Agencies, not just one. Ensuring there are no missing pieces in their service.

This TV campaign will run until 30th November and has been rolled out throughout the UK this week. Media was planned and bought by Wake the Bear.

Credits:

Client: Checkmyfile
Marketing Director: Richard Catlin
Strategy Manager: Sam Twyford

Agency: Fold 7
ECD: Ryan Newey
Creative: Kiran Strickland
Creative: Jo Taylor
Head of Account Management: Sarah Kay
Head of Production: Michelle Hickey

Prod Co: Thomas Thomas Films
Director: Kevin Thomas
Exec Producer: Philippa Thomas
Producer: Trent Simpson
DOP: Bob Pender Hughes
Offline: Scot Crane at The Quarry
Grade & Online: The Mill
Sound: Mike Bovill at 750mph